Escape Plan & HRX Collaborate to Launch Co-Branded Travel Gear for India

Escape Plan, the innovative tech-enabled travel platform, has announced an exciting partnership with HRX, the fitness brand founded by Bollywood star Hrithik Roshan and Exceed Entertainment. Together, they have launched a co-branded line of travel gear, combining HRX’s focus on performance with Escape Plan’s design-forward approach to create practical products for Indian travelers.

A Game-Changing Collaboration for Indian Travelers

This collaboration marks a significant milestone for both brands as they tap into India’s growing demand for high-quality, functional travel gear. The HRX x Escape Plan collection includes luggage, organizers, and other essential travel accessories that focus on modern utility and sleek design. Each product is designed to meet the needs of the next-generation traveler who values both functionality and style.

Escape Plan’s Rapid Growth in the D2C Space

Since its launch, Escape Plan has experienced remarkable success, quickly growing its D2C (Direct-to-Consumer) business to achieve a Rs. 100 crore annualized run rate within just three months. Over 20% of its sales have come from offline stores, highlighting the brand’s strong presence both online and in physical retail. This impressive growth is a testament to the demand for high-quality travel gear in the Indian market and the brand’s ability to meet the evolving needs of its consumers.

A Seamless Blend of Performance and Design

The HRX x Escape Plan collection combines the best of both brands: Escape Plan’s tech functionality and HRX’s fashion-forward approach. Designed with practicality and durability in mind, the collection ensures that Indian travelers have access to high-performance travel gear that also aligns with their aesthetic preferences. Whether it’s luggage designed for long-haul flights or travel organizers for everyday use, the collection provides the perfect blend of utility and style.

HRX’s Vision for Travel Gear Innovation

Hrithik Roshan, actor and founder of HRX, expressed his excitement about the collaboration, stating, “With HRX, our mission has always been to fuse purpose with performance. I’ve seen firsthand how the right travel gear can make all the difference on a journey. Hence, envisioning and creating a range of travel gear with HRX only made sense.” His vision aligns with Escape Plan’s commitment to delivering functional, tech-enabled products that enhance the travel experience.

Escape Plan’s Commitment to Redefining Travel Essentials

Abhinav Pathak, CEO and co-founder of Escape Plan, added, “This partnership with HRX is a strategic step in our mission to redefine travel essentials for India’s next-gen consumers. We are excited to work with the HRX team in scaling the travel essentials category, particularly luggage.” By combining cutting-edge design with high-performance functionality, the collaboration aims to create travel gear that meets the needs of today’s on-the-go consumers.

Looking Ahead: The Future of Travel Gear

Afsar Zaidi, co-founder of HRX, also shared his excitement, saying, “At HRX, we’ve consistently aimed to merge utility with emotion. This partnership felt intuitive, and we are excited to be part of this next chapter.” Together, both brands aim to set new standards in the travel gear market, offering products that elevate the travel experience.

The HRX x Escape Plan collection is now available on Escape Plan’s official website, partner platforms, and offline stores. With this launch, both brands are poised to redefine the travel gear market for Indian consumers, combining innovation, design, and performance in every product.