NEW DELHI: (Aug 13) Tech-enabled travel platform Escape Plan on Wednesday announced a partnership with HRX, a homegrown fitness brand founded by Bollywood actor Hrithik Roshan and Exceed Entertainment, to launch a co-branded line of premium travel gear.
The collaboration marks a significant step for both brands in building utility-driven, design-forward products that cater to the new-age Indian traveller, the company said in a statement.
With a rapidly growing Direct to Customer (D2C) presence and a Rs 100 crore annualised run rate achieved within just three months of launch, with over 20 per cent coming from Offline Stores, Escape Plan is reimagining how India travels: combining performance, design, and tech-driven functionality across its expanding product portfolio, it said.
