The collaboration aims to deliver utility-driven, design-focused travel products to meet evolving consumer demand for high-performance, versatile gear. The launch comes as Escape Plan reports Rs 100 crore in annualised run rate (ARR) within just three months of launch, with over 20 percent of revenue generated from offline stores, underscoring growing multi-channel traction.
The HRX x Escape Plan line will include luggage, organisers, and travel essentials, designed for functionality and style. The collection will be distributed via Escape Plan’s own and partner e-commerce platforms as well as offline retail outlets, supporting its strategy to broaden consumer access and brand recognition.
Hrithik Roshan, Actor and Founder of HRX said, “With HRX, our mission has always been to fuse purpose with performance. I’ve seen firsthand how the right travel gear can make all the difference on a journey. Hence, envisioning and creating a range of travel gear with HRX only made sense.”
Abhinav Pathak, CEO and Co-Founder of Escape Plan, and Afsar Zaidi, Co-Founder of HRX, also expressed confidence that the partnership will strengthen both brands’ positioning in the premium travel gear category and address the needs of India’s growing base of mobile consumers.
For Escape Plan, the move aligns with its vision of combining performance-led design and technology to create products that address real-world travel needs. The partnership represents a category expansion for HRX, known primarily for its fitness and lifestyle products, and positions the brand more prominently in India’s competitive travel gear market.
The collaboration reflects broader retail trends where lifestyle and sports brands are diversifying into adjacent categories to capture a greater share of consumer spend. With the premium travel gear segment in India seeing increased adoption, especially among younger, mobile-first consumers, this alliance is expected to generate strong cross-category synergies.
By leveraging HRX’s brand recognition and Escape Plan’s retail and product innovation capabilities, the joint offering seeks to deliver value through design, functionality, and accessibility while tapping into both online and offline retail channels to maximise market reach.
